Case Study: 65% Increase in Patient Inquiries for Dr Joseph Rizk Plastic Surgery Practice
Client Overview:
Dr. Joseph Rizk, a board-certified plastic surgeon with over 15 years of experience, struggled to attract new patients despite delivering exceptional surgical outcomes.
Facing challenges from intense competition and limited online visibility, Dr. Rizk partnered with our agency to improve patient inquiries and increase bookings through a targeted Local SEO and PPC advertising strategy.
Objectives and Challenges
Objectives:
– Increase local visibility for high-value services like breast augmentation and facelifts.
– Boost website traffic and convert visitors into patients.
– Establish Dr. Rizk as a leading authority in cosmetic surgery within his region.
Challenges:
– Saturated local market with highly competitive keywords.
– Limited digital presence, particularly in search rankings.
– Low brand awareness among potential patients.
Services Provided
1. Local SEO:
- Enhanced search visibility through Google Business Profile optimization and service-specific keyword targeting.
- Created new landing pages optimized for local searches related to plastic surgery.
2. PPC Advertising:
- Designed Google Ads and Facebook Ads campaigns focused on high-intent keywords like “breast lift near me” and “cosmetic surgeon Sydney.”
- Retargeted site visitors who didn’t book an appointment initially.
3. Content Development:
- Built a blog addressing common patient concerns and showcasing success stories to foster trust.
4. Website Optimization:
- Improved website load speed and mobile responsiveness to enhance user experience.
Implementation Process
1. Audit and Analysis:
- Performed a detailed audit of Dr. Rizk’s online presence, including website structure, existing content, and keyword rankings.
- Conducted competitor analysis to identify gaps and opportunities.
2. Local SEO Execution:
- Updated Google Business Profile with precise service offerings, patient reviews, and high-quality images.
- Implemented structured data to enhance search engine visibility for localized queries.
3. Local SEO Execution:
- Updated Google Business Profile with precise service offerings, patient reviews, and high-quality images.
- Implemented structured data to enhance search engine visibility for localized queries.
4. Analytics and Refinement:
- Monitored campaign performance weekly and adjusted bids, ad copy, and targeting based on results.
- Integrated call tracking to measure ROI on patient inquiries.
Results and Outcomes
1. Website Traffic:
- Organic traffic increased by 475.7% within 6 months, driven by high-ranking local keywords like “plastic surgeon Sydney”, “boob job sydney”.
2. Patient Inquiries:
- PPC campaigns generated over 150 new leads monthly with a conversion rate of 15%.
- Local SEO improvements resulted in 60 additional inquiries per month.
3. ROI:
- The marketing efforts achieved a 400% ROI, with significant revenue generated from high-ticket procedures.
4. Local Authority:
- Dr. Rizk’s practice became a top-ranking result for key procedures, establishing him as a leading plastic surgeon in the area.
Conclusion
By implementing a robust digital marketing strategy focused on Local SEO and PPC advertising, our agency helped Dr. Joseph Rizk achieve sustainable growth in patient inquiries and bookings.
This case study demonstrates how targeted strategies can transform online visibility and practice success, even in highly competitive markets.
Let us do the same for your practice. Schedule a consultation today!