Case Study: 40% increase in Consultation Bookings using Strategic Digital Marketing
Overview
Dr. Sally, a highly regarded plastic surgeon in Melbourne, sought to grow his patient base by enhancing her online visibility and converting website visitors into consultation bookings. As a agency, we implemented a tailored Local SEO and PPC advertising strategy to position Dr. Sally as a leading surgeon in his field.
Objectives and Challenges
- Objectives:
- Increase organic website traffic from local searches.
- Boost conversion rates for high-value procedures like breast lifts and rhinoplasty.
- Dominate local search results for keywords related to plastic surgery in Miami.
- Challenges:
- High competition in the Miami plastic surgery market.
- Limited prior digital marketing infrastructure.
- Educating potential patients on the unique aspects of Dr. Roudner’s expertise.
Services Provided
1. Local SEO:
- Optimized Google Business Profile (GBP) for visibility in local search.
- Created location-specific service pages targeting Melbourne and surrounding areas.
- Conducted competitor analysis and keyword research to identify profitable opportunities.
2. PPC Campaigns:
- Launched Google Ads targeting high-intent keywords like “liposuction melbourne” and “plastic surgeon melbourne.”
- Set up Facebook and Instagram Ads targeting demographics aligned with Dr. Sally patient profiles.
3. Content Marketing:
- Developed blog posts and patient success stories to establish trust.
- Shared before-and-after photo galleries optimized for search engines.
4. Reputation Management:
- Encouraged satisfied patients to leave positive reviews on Google and Yelp.
- Monitored and responded to online feedback promptly.
Implementation Process
1. Audit and Research:
- Analyzed the existing website for technical SEO issues.
- Researched top-performing competitors in Miami’s plastic surgery market.
2. Local SEO Execution:
- Added structured data (schema markup) for service pages to improve local SERP results.
- Optimized GBP with accurate NAP (Name, Address, Phone) details, photos, and FAQs.
3. PPC Strategy:
- Designed ads highlighting patient testimonials and Dr. Sally experience.
- Used retargeting campaigns for visitors who engaged but didn’t convert initially.
4. Performance Tracking:
- Monitored analytics to refine PPC campaigns for cost-effectiveness.
- Used heatmaps and user behavior tracking to optimize landing pages.
Results and Outcomes
1. Website Traffic:
- 200% increase in organic traffic within a year.
- Significant improvement in local search rankings; ranked in the top 3 for “plastic surgeon Melbourne.”
2. Lead Generation:
- Generated 250+ monthly leads through PPC campaigns with a conversion rate of 18%.
- Consultation bookings increased by 40% within the first quarter.
3. ROI:
- The campaigns achieved an ROI of 400%, with a reduced cost-per-lead through optimized ad spending.
4. Reputation Growth:
- Over 50 new 5-star reviews on Google, boosting credibility.
- Increased social media engagement, with a 30% rise in Instagram followers.
Conclusion:
This case study demonstrates how strategic digital marketing can help plastic surgeons like Dr. Sally dominate a competitive market while achieving measurable growth in patient acquisition.
If you’re ready to achieve similar success, let’s discuss how I can tailor a strategy for your practice!